SIERRA LEONE BREWERY INCREASES ON THE COST OF THEIR PRODUCTS
Dj Whiter. B
Following the increase of commodities and the inflation rate in the country, Brewery has deem it fit to increase on their products. This is as a result of the concern raised by their shareholders, owning the fact that if the company continue to operate with the old prices they will be at a shamble within the shortest possible time, considering the cost of materials they are using to manufacture their products.
In an interview with the Co-operate Affairs Manager ( MR. ALBERT OJU COLIA ) he noted that the increment of prices in their products affects the entire nation. He again stated that, they are implementing affordability strategy, even though the increase in price they are available and the quantity remain the same.
He finally stated that, the Company has invested over 190 billion leones in reinstalling new machines that will add quality in taste and flavour in their products to reach international standards.
Below are some of the changes made on the cost of their products:
SALONE BEER ( Big bottle)…… Initial price Le 60,000…….. Current price……. Le 72,000 (per carton )
MUTZIG……. Initial price Le 131,000…….. Current price Le 145,000 ( Per carton )
GUINESSE (small bottle )…….. Initial price Le 149,000………. Current price Le 190,000 ( Per carton )